What if we you told you that number #1 ranking page gets around 27.6% of all clicks.
Hold on let us tell you one another stat; first 5 results in the SERP gets 69.1% of all the clicks. These eye-opening stats tell us the necessity of SEO.
Think about it for a second: by investing in SEO and having your business website ranking in #1 for your targeted keyword you will be getting 27.6% more clicks than your competitors.
Although paid ads can provide you instant results but it’s only for short term gains. The first organic search result has a 39.8% clickthrough rate (CTR), compared to just 2.1% for the first ad position. It means SEO not only provides the highest CTR but it also gives long lasting results. Whereas paid ads will stop giving results once you stop paying.
It’s the reason why SEO is an essential part of your digital marketing strategy and your business’s online presence.
But … Search Engine Optimisation alone is not enough; it’s the right SEO that truly matters.
Can you relate?
If you’re a business owner in Bradford or elsewhere, you’ll agree that many claim to be SEO experts who use outdated techniques and quick fixes which may offer short term gains. Their methods often include keyword stuffing, relying on outdated technique “Keyword Density”, buying backlinks and so forth.
But this has one big downside: It further leads to Google penalties and hence drop in traffic and waste of SEO efforts including your investment.
Not ideal right?
That’s where we come in! We are a team of experienced SEO consultants in Bradford.
Our SEO Services Process
1. Free Audit and Consultation
First of all, we do a detailed audit of your website. This audit covers every area where your site may be lacking. Most Bradford SEO consultants charge at least $150 for this type of audit, but we offer it for free.
Our Free Audit includes:
Technical Audit: We do complete technical audit of your website including core web vitals, speed test, site design, crawl errors, structured data issues, SSL issues, incorrect URL structures, broken links plus various other important areas of your website.
On Page Audit: We check every factor of your websites on page SEO. Some of them are low quality content, unoptimised images, broken images, duplicate content, title tag issues and other important aspects.
Off Page Audit: We evaluate the quality of each backlink (sites linking to your website) pointing to your site and provide you a list of toxic backlinks which you should disavow (remove).
Here’s where it gets even more interesting:
Competitive Analysis: We will compare your site with your direct competitors and highlight your weaknesses which you can improve to outrank them.
We are pretty sure that no SEO company in Bradford does this type of audit for free.
It gets even better when we send you the audit report and schedule a call to explain everything. Once you give us the green light, we will start building your websites SEO strategy.
2. SEO Strategy Development and Implementation
Based on the SEO audit report we prioritise issues of your site and make a list. These include technical issues, on page issues and toxic backlinks.
But that’s just the beginning because we will also conduct targeted and relevant keyword research for your business. After fixing all of the issues on your site we will target these keywords by creating content. In addition, we will also calculate that how many backlinks your site needs to achieve better ranking then your competitors and of course these are not the backlinks which we are going to buy.
Along with this if your website’s current content needs improvement we will also fix them.
Our strategy also includes your competitor’s strategies. We use this data to create a strategy for you that surpasses them.
When the full SEO strategy is ready, we will start implementing it. You will start getting results within a few weeks. After implementing the strategy, we will move on to last step which is:
3. Continuous Monitoring, A/B Testing, and Optimisation
After launching your SEO campaign, we will monitor the results of your website and analyse the data. If we find out that your website is not performing as it should be so we will start A/B testing. We will do this by testing different versions of content, title tags, meta description, on page elements and more. Once we know the best performing variants, we will optimise your site according to that.
“Best SEO people I have ever hired. Now getting consistent traffic and engagement on my website.”
Our Services
On Page SEO
On page SEO means optimising individual pages for both users and search engines. Some on page SEO techniques are creating helpful and deep content, proper keyword placement, optimising title tags and meta description, and internal linking. On page SEO is so much crucial because search engines use these elements to check if your page matches a user’s search intent. When it matches user’s search intent, your page is shown to relevant users. We take care of these tasks easily. We also do advance on page optimisation like featured snippets optimisation and filling content gaps.
Off Page SEO
Off page SEO means activities that are done outside of your website. This includes practices like getting backlinks from other websites, social media marketing and guest posting. Off page SEO is important for your website because when your site earns qualitative backlinks and reviews, search engines like Google sees it as credible. A study shows that the higher number of unique domains a page has the higher it is going to rank in the Search results. Even google also considers off site signals for your website. These all stats and proofs means that Off page SEO plays a significant role in your websites ranking.
We do off page Seo by focusing on quality over quantity. First, we calculate how many backlinks your site needs in order to outrank your competitors. Then we find high authority plus relevant sites and build connections with them. The catch is we don’t do mass emailing at all. We approach each prospect with personalised email, this includes guest posts, offering valuable resources, fixing broken links on their sites, and more. Our main goal is to build secure, natural and meaningful backlinks.
Technical SEO
Technical SEO means optimising the backend of your website so that it can be easily found, crawled and indexed by the search engines. But this is not only for search engines but it also helps improving the user experience for the users.
That’s not the end of it because 72.3% of websites have slow loading pages. This can frustrate users and may lead to higher bounce rate. Some of the important parts are SEO friendly site architecture, correct use of no index tags, page speed optimisation, core web vitals optimisation, fixing redirections. And yeah! you don’t have to worry about it because we will take care of it for your website.
E-commerce SEO
Ecommerce SEO means optimising online store to rank products higher in the search engine. This makes it easier for the potential customers to find your products. This SEP is different from traditional SEO because it requires a completely different strategy. Most of the time Ecommerce SEO focuses on ranking category pages in the search results, it involves different technical SEO, and needs a different website structure. Yeah, if you are running an online store, then you don’t have to worry about SEO. We will manage ecommerce SEO for your store to help your products and categories rank higher and increasing your store revenue and conversions through SEO.
Local SEO
Local SEO means optimising your business website and google business profile so that it can rank in location-based search results. It is important because daily so many people use search engines to find local businesses. According to Google:
- 30% of mobile searches are focused on finding something nearer to them.
- 28% of nearby searches results in a purchase.
These stats clearly shows that if your business is not ranking in local searches then you’re missing your potential customers. That’s where we come in. If you are running your business in Bradford we’re here. We also offer local SEO services which includes google my business profile optimisation, citation buildings, nap consistency check and more.
Get in Touch with us
Address:
19 Dale Street, Bradford, West Yorkshire, BD1 4HT
info@bradfordseoconsultant.co.uk
Your questions, answered
How long does it take to see results from SEO?
Most of the time you will hear from people that SEO takes 3 to 6 months to show results, but that’s not true. The truth is if you are implementing proper SEO strategy then you will start seeing results within some weeks.
Can you help with penalty recovery if my site has been penalised by Google?
Yes, we can help with penalty recovery.
Do you offer ongoing SEO support?
Yes, we offer ongoing SEO support. SEO is not a onetime task so if you are working with us, we tell you a contract duration based on your market research. During this contract you will be getting full support from us. You deserve to know this you don’t need to worry about anything because we will manage everything on our own.
How much does SEO costs
It depends on how much competition your market has. The more the competition the more the SEO budget you should have. But here’s the kicker we reduce this budget for you by implementing effective SEO strategy. We recommend to go for our free SEO audit, this will help us identify the competition and tell you the budget you should have.
Take the next step!
Fill out this form and get a free SEO audit from us.