What is SEO and Why Does Your Business Need It

SEO is a small field of Digital Marketing. This means you can use SEO to market your business. However, SEO is not like other marketing tactics.

Now let’s start looking at what SEO actually is…

SEO stands for Search Engine Optimization. In other words, you have to optimize your website in a way that search engines like Google and Bing told us.

You will be thinking why to optimize your site, you are right!

If you face any problem there is a big chance that you will be searching for the solution on Google or other search engine. So when you do this you probably click on top results.

Have you ever wondered why those websites are ranking on top?

If not then let me tell you one thing.

Those websites are doing SEO and just because of this, they are ranking on top of search engine results.

Here’s the thing: they are not just ranking on top of search results but are generating thousands and millions of dollars.

Imagine this for a second you are in a home and your faucet starts leaking then what you will do?

You will be searching on a search engine how to fix a leaky faucet and then you will be following those instructions to fix it yourself.

But what if you are not successful in fixing it?

Then you are going to search for a plumber near you and you will be clicking on the website which is ranking on the top.

Am I right?

Now what if that website is not ranking at the top?

They will be missing a huge amount of leads or you can say, clients.

Now imagine all of the above stories for your business. If you are running your own local business or other websites and you are not ranking on top of search engines then obviously you are missing a lot of money on the table.

That’s why SEO is important for all businesses.

Eye Opening Stats of SEO

According to BrightEdge, SEO brings 1000% more traffic than organic social media.
According to Internet Live Stats, 3.5 billion searches are done on Google daily.
According to Up Inc, the first top 5 organic search results get 69.1 of all clicks.

How to do SEO for your website?

After reading the importance and need of seo for your business I am pretty sure that you will be very curious about how to do SEO.

Hold on before doing SEO on your own. I would highly recommend you to hire SEO experts to do that. Because SEO is not an easy and one time task.

But if you want to learn SEO on your own then here’s a checklist of topics with the best resource for learning.

What is SEO and Why Does Your Business Need It: A Beginners Guide

Eye Opening Stats of SEO

How to do SEO for your website?

1. SEO fundamentals

2. Keyword Research

3. Content Optimization

4. Technical SEO

5. Link building

6. User experience signals

7. Advance SEO

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